ABOUT AVOURY
I am Avoury.
A revolution instead of a tea ceremony.
An explosion of flavour instead of a lukewarm infusion. Exceptional quality. Unusual blends. Perfection from a machine that can teach the professionals a thing or two. The last word in taste at the touch of a button. Everything else is just tea.
Avoury
A story worth telling ... over a cup of tea.
Avoury
A story worth telling ... over a cup of tea.
Quality is our cup of tea.
We’re serious about a pure, real tea taste. That’s why we use first-class tea from sustainable farming. Sorted by hand. Arranged in perfect blends by professionals and portion packed in our facility in Germany. Without artificial flavourings and without polite restraint, but with the courage to reinvent tea and interpret it differently.
Perfectly brewed tea – simply at the touch of a button.
We believe that tea is more than a lukewarm infusion. Every variety is unique – not only in taste, but also in character. In order for each tea to unfold its flavours to perfection, we have designed a system in which machine and capsule form a perfect symbiotic relationship: the tea machine automatically adapts to the specific requirements of the tea. No master of ceremonies. Nothing esoteric, no cliches.
About us – just between us.
We’re not only concerned with what our teas need, but more importantly, what it is that you need. We want to keep improving our service, which is why we look forward to getting to know you, the people who love tea as much as we do. Whether you want to talk to us about the best tea or a feature of our machine, whether online, by email or telephone – the Avoury Team would love to hear from you. Maybe over a cup of tea?
Our tea – Quality.
Growing regions
Quality begins with selecting growing regions.
We are interested in every single leaf of our premium tea and how it is cultivated. Many of our teas come from the large traditional plantations, such as those in the Chinese province of Yunnan, which gives pu-erh tea its great qualities. Did you know? Many teas are better quality the higher the altitude they are grown. Because the humidity and rainfall above 2,200 metres above sea level are perfect for cultivating tea. This climate causes tea leaves grow more slowly, resulting in the formation of a thinner leaf with particularly delicate flavours.
Rainforest
Save the planet – drink tea.
Tea is grown everywhere. Unfortunately, the conditions for environment and animals are not always the best. This is why we aim at getting a rainforest certification in these countries which fosters sustainable cultivation of crops, such as tea. This is our contribution to combat the consequences of climate change.
Fairtrade
Life Isn't Always Fair. But Our Tea Can.
Unfortunately, fair working conditions are not given in all tea growing regions. This is why some of our teas have a Fairtrade certification. The Fairtrade mark ensures the compliance with certain social, ecological and economic criteria like regulated working conditions for smallholder farmers, environmentally friendly cultivation, and fair prices for their goods which cover their costs.
Organic
Tea, naturally.
For us, it goes without saying that many of our products are certified organic. Likewise, all our tea plants, fruits and herbs for our infusions are from sustainable cultivation. This makes the world a little better and our tea really good.
Our tea – Quality.
Growing regions
Growing regions
Quality begins with selecting growing regions.
We are interested in every single leaf of our premium tea and how it is cultivated. Many of our teas come from the large traditional plantations, such as those in the Chinese province of Yunnan, which gives pu-erh tea its great qualities. Did you know? Many teas are better quality the higher the altitude they are grown. Because the humidity and rainfall above 2,200 metres above sea level are perfect for cultivating tea. This climate causes tea leaves grow more slowly, resulting in the formation of a thinner leaf with particularly delicate flavours.
Rainforest
Rainforest
Save the planet – drink tea.
Tea is grown everywhere. Unfortunately, the conditions for environment and animals are not always the best. This is why we aim at getting a rainforest certification in these countries which fosters sustainable cultivation of crops, such as tea. This is our contribution to combat the consequences of climate change.
Fairtrade
Fairtrade
Life Isn't Always Fair. But Our Tea Can.
Unfortunately, fair working conditions are not given in all tea growing regions. This is why some of our teas have a Fairtrade certification. The Fairtrade mark ensures the compliance with certain social, ecological and economic criteria like regulated working conditions for smallholder farmers, environmentally friendly cultivation, and fair prices for their goods which cover their costs.
Organic
Organic
Tea, naturally.
For us, it goes without saying that many of our products are certified organic. Likewise, all our tea plants, fruits and herbs for our infusions are from sustainable cultivation. This makes the world a little better and our tea really good.
This one completes the dream team: our tea capsule
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Transparent capsule
With Avoury capsules you can not only taste what's inside, you can see it too: the hand-picked leaves, flowers and fruits of our premium teas.
This one completes the dream team: our tea capsule
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Free space
The ergonomic shape of the tea capsule provides the leaves with enough space to fully unfold.
This one completes the dream team: our tea capsule
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Sealed-in flavour
The Avoury capsule is specifically designed to preserve the flavours of our high-quality teas and to ensure that really every nuances of our teas are properly preserved, it is airtight and packed safely.
This one completes the dream team: our tea capsule
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Recyclable
Our capsule bodies are made of used plastic. They are nearly completely recyclable and can be disposed of in your recycling bag or via the Avoury recycling service.
What can we do for you?
We believe that every detail makes a difference. That is why we attach great importance to the highest quality – not only with our teas, but also with our service. From the Avoury Team to the Avoury subscription and beyond, we want to serve you a perfect tea experience at all times